The Ultra bottle is the result of a 5-calendar year quest by Johnnie Walker’s operator, Diageo, to discover the most sustainable and lightest packaging achievable whilst retaining the luxurious aura with the franchise and its Specific blend of whiskies, which consist of ultra-scarce Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.

The end result saw glass getting hand-blown right into a teardrop form. For The 1st time in the brand’s historical past, the enduring sq. Johnnie Walker bottle has long been reformed. 

From American bourbon to Scotch whisky, read through our handy guideline to the different sorts of whisky, how they’re produced And exactly how they differ.

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Our DRINKiQ programme aims to boost the 'collective drink IQ' by escalating public awareness of the effects of alcohol and supporting responsible ingesting.

This new, light-weight bottle is usually a issue of exquisite beauty; but far more importantly, it demonstrates what is achievable On the subject of lightweighting glass. We're going to continue on applying these learnings across our vary, taking much more progressive strides as we look to the future of Scotch.”

We hope that our discoveries could have a beneficial effects throughout the broader marketplace and assistance discover new possibilities for lighter, reduce carbon packaging choices.”

. The Earlier claimed ‘lightest body weight Scotch whisky bottle’ was introduced by a UK retailer and weighed all around 298 grams.

With much less than 888 bottles introduced globally, each bottle is independently numbered and presented in a very luxury collector’s scenario.

“We didn’t understand what we ended up going in order to achieve once we got down to drive the boundaries of luxurious, and The end result is something that a lot of said would not be probable. 

Diageo has stated which the “Earlier claimed ‘lightest bodyweight scotch whisky bottle’ was launched by a British isles retailer and weighed all around 298 grams.” 

With fewer than 888 bottles launched globally, Every single bottle is independently more info numbered and presented inside a luxurious collector’s circumstance.

“As opposed to keep this new knowledge near to our upper body, we’re excited to be offering a royalty-cost-free licence to our granted British isles patent to the planet.

In whisky packaging, luxury typically suggests major—Believe thick bottles with hefty stoppers that double as trophies on the shelf. Johnnie Walker would like to upend that wondering and embrace the Idea that lithe is luxurious.

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Dr. Walker sought out liquids from distilleries like Oban, Brora and Royal Lochnagar, in addition to a range of ghost whiskies, very first built in distilleries that have considering that shut.

Johnnie Walker got down to advance the spirits marketplace by experimenting with lightweight glass for its luxurious whiskies, impressed by the craze in the direction of 'fragile' as an alternative to 'hefty' luxurious. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.